Illamasqua Launch Party

Date: October 10-11. Venue: Bloomingdales (59th Street + SoHo)

The British are coming!,– with a sweet invasion, bearing cult-favorite Illamasqua makeup, in this 2-day launch event extravaganza, hosted by Illamasqua Founder Julian Kynaston and Creative Director Alex Box. Julian Kynaston began the night with an important message, “Illamasqua doesn’t need celebrities, the consumer understands Illamasqua, and I am honored to be at the biggest retailer; Bloomingdales.

The company’s motto is direct and concise:

We don’t dictate, we inspire

We rewrote the rules

We are color, you see beauty

We embrace beauty, not celebrity

We are your other side

We unlock your individuality

Alex Box entered the stage in an elaborate kimono, entertaining the crowd with a makeup presentation to the sound of instrumental music. Like a scene from a fairytale, Box’s brush strokes brought color to life, with speckles of sparkle, fanning lash extensions, cascading liquid droplets, neon pigmented lips, purple facial shading and gold dusted arms. The second model (with her teal blue, lime green and hints of deep tones), resembled a helicopter glimpse of lush mother earth, a truly avant-garde art-based style of makeup application.

Jesenia’s Goodie Bag tapped into the beautiful mind of Alex Box. Her favorite lipstick is undeniably Box Red, a deep scarlet red with a matte finish. Red lips have always been her thing long before her signature shade came into play. Alex’s inspiration for makeup presentations derive from her playlist, imagination and jazzing things up with ethereal imagery. Julian Kynaston was particularly proud of the eau de parfum evening fragrance Freak, boasting a unique blend of exotically eccentric notes, from Black Davana, Opium Flower and Belladonna, to Poison Hemlock, Datura and Queen of the Night blossom, with subtle aromas of Frankincense, Oud and Myrrh. The result is a passionate scent that lingers like a forbidden kiss.

Just in time for Halloween comes the Illamasqua Halloween Transformations. Choose one of four faces and an Illasmaqua color specialist will transform you to Lady Raven, Madame Prudence, Ruby Snow or Zerlindah. The makeup counters at Illamasqua feature some of the coolest eye shadows in pastel green, grayish metallic, lavender, rainbow and moss.

Julian Kynaston (Illamasqua)
Julian Kynaston (Illamasqua)
Julian Kynaston (Illamasqua) with Jesenia (JGB Editor)
Julian Kynaston (Illamasqua) with Jesenia (JGB Editor)
Hydra Veil
Hydra Veil
Bites
Bites
Illamasqua
Illamasqua
Illamasqua
Illamasqua
Sacred Hour Collection
Sacred Hour Collection
Alex Box with model 1
Alex Box with model 1
Alex Box with model 1
Alex Box with model 1
Alex Box with model 1
Alex Box with model 1
model 1
model 1
Alex Box with model 2
Alex Box with model 2
Alex Box with model 2
Alex Box with model 2
Alex Box with model 2
Alex Box with model 2
Box Red lipstick (signed by Alex Box)
Box Red lipstick (signed by Alex Box)
Alex Box with fans
Alex Box with fans
Alex Box
Alex Box
Alex Box with Jesenia (JGB Editor)
Alex Box with Jesenia (JGB Editor)
Alex Box
Alex Box
Alex Box with Jesenia (JGB Editor)
Alex Box with Jesenia (JGB Editor)
Freak fragrance
Freak fragrance
Lady Raven
Lady Raven
Illamasqua
Illamasqua
Nail polish
Nail polish
Alex Box's station
Alex Box’s station

[For more articles, photos and videos – Follow Jesenia’s Goodie Bag]

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