Henri Bendel – Shopcade Launch Party

Date: December 12. Venue: Henri Bendel – New York

Henri Bendel hosts an evening of fashion & beauty, as Shopcade launches a personal shopping App just in time for the holidays.

Shopcade Partnerships Manager Rowena Crawford discusses her fashion style crushes with Jesenia’s Goodie Bag, naming the likes of music artists Rihanna & Rita Ora and models Barbara Palvin & Kate Moss. The Shopcade app makes it easy to nab your favorite celeb styles and red carpet looks with exclusive discounts. Opening her Shopcade app, Rowena uploaded a jewelry piece she’s currently lusting after, a Henry Bendel exclusive Waldorf Crystal Statement Necklace.

Accompanying Rowena was Shopcade Fashion Merchnadiser Brianna Quinn, who loves buying from Asos and Urban Outfittters through her Shopcade app. Brianna’s favorite Autumn/Winter trend is a Moschino tartan trouser suit famously worn by Rita Ora, and her must-have Henri Bendel accessories are the fabulous selection of clutch bags.

Nail art maestro Taryn Multack of Miss Ladyfinger served up some multi-faceted manicures to the buoyant beats of DJ Harley Viera-Newton.

Fashion bloggers Christine Bibo Herr of NYC Pretty and Abby Silverman of StyleList also stood in attendance. Both avid Shopcade app users, Abby’s Shopcade wish list includes a red Burberry peacoat, while Christine stocks up on clutch bags. For Henri Bendel items they can’t live without, Abby showcases her personal favorite, a stack of sparkling rings on her ring finger and speaks dearly about half-calf clutches, and like Rowena Crawford, Christine also lusts after the Henry Bendel Waldorf Crystal Statement Necklace.

Avant-garde accessories from Cornelia Webb left onlookers breathless, semi-precious Coralia Leets jewelry gleamed, and Henri Bendel Sweets (with their fanciful nutcrackers) evoked a childlike enthusiasm from shoppers.

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Armed with a love of photography and writing, Jesenias Goodie Bag details events from New York Fashion Week, celebrity guests, beauty launches and travel advice.