NYLON Magazine + Joe Fresh Event

Jesenia- (Fashion/Beauty Blogger) (NYLON Magazine + Joe Fresh Event)

May 23rd 2012, NYLON Magazine launched a VIP Party with Joe Fresh (located at 110 5th Avenue in New York City) to celebrate their May Young Hollywood Issue.

Jesenia- (Fashion/Beauty Blogger) with DJ. (NYLON Magazine + Joe Fresh Event)

Handsome male staff in orange polo shirts walked about the store offering hors d’oeuvres and cocktails infused with Ice Berg Vodka. Music pumped throughout vivaciously by an in-house DJ.

Ladies Shoes. (NYLON Magazine + Joe Fresh Event)
Menswear. (NYLON Magazine + Joe Fresh Event)
Menswear. (NYLON Magazine + Joe Fresh Event)
Womenswear. (NYLON Magazine + Joe Fresh Event)

The current clothing line had splashes of vibrantly tropical hues with an array of blues, ranging from navy to cobalt, all in classical styles. Orange, the newest sensation, (featured in countless beauty brands) was now the dominate look of the store. This stylishly affordable line (introduced first to Canada in 2006) has now nestled into New York as early as Fall 2011.

Fresh Beauty Cosmetics. (NYLON Magazine + Joe Fresh Event)
Fresh Beauty Cosmetics: Makeup Artist with customer. (NYLON Magazine + Joe Fresh Event)

Fresh Beauty Cosmetics boasts an overwhelming 300 colors for eyes, lips, cheeks and nails, and impressively compliment any skin tone with delicious fruity shades that go on subtle for a naturally flawless face. Limited edition collections are also available, reflecting seasonal trends.

Joseph Mimran at Joe Fresh (Fall/Winter 2011) Runway Show (Toronto Fashion Week)

But none of this would be possible without the incredibly talented Joseph Mimran, who oversees the brand as Creative Director, lending his insight to foreseeing successful trends and an amazing eye for the littlest of details.

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