Date: June 05. Venue: Bergdorf Goodman
Diane Von Furstenberg, much like Coco Chanel, saw a void in fashion that needed to be filled, and for DVF, that void was the absence of a wrap dress. With no formal training, DVF acquired an internship at Angelo Ferretti textile manufacturing, and what started out as shirt dresses and wrap tops, became the iconic wrap dress.
The concept was simple but sensual, luxurious but not expensive. The lightweight, wrinkle-free bold print jersey material of the wrap dress appealed to women of all ages and dress sizes. Its figure-enhancing properties gave each woman an individualistic sense of style, while the bevy of pattern choices made wearing options endless. Women enjoyed the comfort that came with the innovatively brilliant fabric feel and the ease of slipping in or out of their wrap dress. The effortlessly versatile wrap dress became the choice for work, parties and vacation.
“I’m not making fashion. I’m just making things for people like me to wear.” –Diane Von Furstenberg
“I’ve always said that what I design allows you to be exactly who you are. When Madonna wants to play down who she is and just be herself, she wears DVF.” –Diane Von Furstenberg
DVF delighted guests as she signed autographs (including her book The Wrap) and shared her fashion-styling expertise to customers trying on her Ready-To-Wear collection.
[Catch up on show everyone is talking about: House of DVF, Sundays at 10/9c on E! Entertainment]
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