Edward Cruz for Shiseido – Luminous Summer Skin Edition

Edward Cruz (Shiseido) with Jesenia (JGB Editor)
Edward Cruz (Shiseido) with Jesenia (JGB Editor)

Date: June 5. Venue: Bloomingdale’s – 59th Street

Shiseido Celebrity Face Designer Edward Cruz returns for a pre-summer exclusive to demonstrate his approach to fresh, glowing skin and haute lips.

Shiseido: Lacquer Gloss (Nebula)
Shiseido: Lacquer Gloss (Nebula)

Edward tells Jesenia’s Goodie Bag mauve colored lips are all the rage now, as one Shiseido team member showcased Lacquer Gloss (in Nebula) on her lips. Although lavender-purple from inside the tube, the formula actually works to enhance lip’s own natural tone, translating into a dewy, multi-faceted pinkish color once applied.

Shiseido: Sheer Eye Zone Corrector
Shiseido: Sheer Eye Zone Corrector

Using Sheer Eye Zone Corrector to contour the face, Edward applied (Natural Ochre) as a highlighter and (Warm Beige) to mimic skin’s own color and recommended this summer-friendly skin-enhancer versus cakey powders.

Shiseido: Face Color Enhancing Trio (Peach)
Shiseido: Face Color Enhancing Trio (Peach)

Adding a healthy dose of glow, Edward introduced Face Color Enhancing Trio (in Peach) to the apples of the cheeks. The 3-in-1 blusher (in beige, nude and peach), literally cut the makeup application process in half; a technique that Edward says is precisely what Shiseido Makeup had in mind. It’s like having Luminizing Satin Face Color in Star Fish (peach-apricot), Soft Beam Gold (illuminating gold) and High Beam White (pearlescent white) simplified in a nifty compact.

Shiseido: Smoothing Lip Pencil (Mahogany)
Shiseido: Smoothing Lip Pencil (Mahogany)
Shiseido: Perfect Rouge Lipstick (Fuchsia)
Shiseido: Perfect Rouge Lipstick (Fuchsia)

To accentuate the lips, Edward lined them with Smoothing Lip Pencil (in Mahogany) a neutral soft plum and proceeded to paint inside the lip’s bow with Perfect Rouge Lipstick (in Fuchsia) an intensely rich, hydrating color. The two-toned lip effect made for an amazingly jaw-dropping fusion of color.

Shiseido: Perfect Rouge (Fuchsia), Smoothing Lip Pencil (Mahogany), Sheer Eye Zone Corrector (Natural Ochre, Warm Beige), Face Color Enhancing Trio (Peach)
Shiseido: Perfect Rouge (Fuchsia), Smoothing Lip Pencil (Mahogany), Sheer Eye Zone Corrector (Natural Ochre, Warm Beige), Face Color Enhancing Trio (Peach)
Shiseido: Ultimune – Power Infusing Concentrate, Face Color Enhancing Trio (Complete Collection), Sheer Eye Zone Corrector (Natural Ochre, Warm Beige), Luminizing Satin Face Color (Star Fish, High Beam White, Soft Beam Gold)
Shiseido: Ultimune – Power Infusing Concentrate, Face Color Enhancing Trio (Complete Collection), Sheer Eye Zone Corrector (Natural Ochre, Warm Beige), Luminizing Satin Face Color (Star Fish, High Beam White, Soft Beam Gold)

Edward’s favorite summer trend is fusing lip liners with lip balm to create summer-fun colors that are transparent but long-wearing.

Makeup by: Edward Cruz, Lashes by: Melinda Sarabia
Makeup by: Edward Cruz, Lashes by: Melinda Sarabia
Makeup by: Edward Cruz, Lashes by: Melinda Sarabia
Makeup by: Edward Cruz, Lashes by: Melinda Sarabia
Melinda Sarabia with Jesenia (JGB Editor)
Melinda Sarabia with Jesenia (JGB Editor)

To complete the look, Lash Expert Melinda Sarabia added individual lower lashes to the upper lashes and swept a few coats of long-lasting, smudge-free Perfect Mascara Defining Volume, creating dramatically lush lashes.

Shiseido: Future Solution LX: Extra Rich Cleansing Foam, Total Protective Emulsion, Concentrated Balancing Softener, Total Regenerating Cream
Shiseido: Future Solution LX: Extra Rich Cleansing Foam, Total Protective Emulsion, Concentrated Balancing Softener, Total Regenerating Cream

Addressing skin care, the Shiseido team presented Jesenia’s Goodie Bag Editor with a four-piece set of Future Solution LX. The famously patented skingenecell 1P formula works to improve skin’s barriers, helping to resist wrinkling and sagging with natural, effective extracts that prevent cellular damage and fortify collagen, while floral hints soothe and refresh.

Extra Rich Cleansing Foam clarifies skin’s surface, while Concentrated Balancing Softener conditions and tones.

For daytime use, Total Protective Emulsion protects the skin from harmful UV rays, and for nighttime use, Total Regenerating Cream continually works to support skin’s order while you sleep, waking up to a more resilient you.

Coming July 2014, Shiseido Skin Care will launch their newest potion UltimunePower Infusing Concentrate, a fast-acting serum that Edward insists “works like a boost of cardio for the skin,” amping up your skin with active lotus & rose to prevent collagen breakdown, repair, tone and stimulate cell renewal, as it calms, hydrates and brightens your complexion, for clearer, glowing skin. The best part it works complimentary to your favorite skin care products. [More details on this product coming soon to Jesenia’s Goodie Bag Blog]

[Special thanks to the Shiseido Team, Karla Gonsalves and Marina Kutov]

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