Date: August 15. Venue: Free People (Fifth Avenue)

Pocket your favorite Boho Chic boutique, as Free People celebrates the release of their new iPhone app. Free People reps made their rounds showering guests with iPhone cases, nail polish and raffle ticket freebies. Indie Pop band The Great American Novel performed, while music enthusiasts glorified them with camera phone shots. On-site Free People photo booth on main level and bite-sized sweets with On-The-Rocks cocktails of Berry Basil and Ruby Sunset by Nekter Juice Bar on the lower level. Elegantly casual everything, from draped ivory, coral, teal and black sleeveless blouses to Babyshambles-inspired denim embroidered jackets, ethereal draped dresses, delicately knit cardigans, playful denim jumpsuits, comfy chunky sweaters, popular flannel and striped button-downs, and colorful headbands with 80’s retro rounded sunglasses. Also trending were bold, ethnic jewelry and vintage-like leather shoes and boots. Complimentary to the Free People iPhone app is the totally interactive FP Me Style Community, home to Free People fans, where users can share self-images of their Free People curated outfits or follow their favorite Free People Stylist.

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