Edward Cruz for Shiseido – Beach Goddess Edition

Shiseido
Shiseido

Date: April 2. Venue: Bloomingdale’s59th Street

Edward Cruz (Shiseido)
Edward Cruz (Shiseido)

Shiseido celebrity makeup artist, Edward Cruz, has a client list to die for. Among the fashion elite to grace his list are Anna Wintour, Cindy Crawford, Jennifer Lopez, and most recently Tyson Bedford for the 86th Academy Awards. In this exclusive interview, Edward Cruz shares with Jesenia’s Goodie Bag the secrets to a beach-goddess face for Spring/Summer 2014.

Shimmering Cream Eye Color (in Sunshower)
Shimmering Cream Eye Color (in Sunshower)

Beginning with Dick Page, Edward credits the Shiseido Artistic Director for his world travels, as these same travels form the basis for all Shiseido makeup creations, and for this edition Dick Page takes us to the beach. “This season is all about fresh and sunny eyes & cheeks, for a happy and healthy facial glow,” Edward explains, and for eyes, he recommends Shimmering Cream Eye Color (in Sunshower) a peachy luminescent pigment that also doubles as a cheek tint. This light reflecting base lasts between 12-16 hours, serving as a highlighter (for darker skin) and a warmer tone (on lighter skin), which Edwards says can be applied with a brush or fingers to give your complexion a bronzing effect.

Luminizing Satin Face Color (in Starfish)
Luminizing Satin Face Color (in Starfish)
Lacquer Gloss (in Baby Doll)
Lacquer Gloss (in Baby Doll)

To achieve sun-kissed cheeks, Edward insists on Luminzing Satin Face Color (in Starfish), a peachy-pink blusher & face highlighter for warm, tonal color. In keeping with a natural palette, Edward reaches for Lacquer Gloss (in Baby Doll), soft pink shine that wears like a balm and packed with a key ingredient, “a bleed-resistant fiber,” Edward reveals, for truer staying power.

Lacquer Rouge (in Disco)
Lacquer Rouge (in Disco)

For a dark to light floral ombré effect, Edward advises adding Lacquer Rouge (in Disco) (a gorgeous bright fuchsia) to the center of your lip and using a lip brush gradually fade the corners into the entire lip area, “This is a popular trend in Korea that’s making its way to the U.S.” Edward confesses.

Sheer Eye Zone Corrector
Sheer Eye Zone Corrector

As if Edward’s arsenal of makeup treats weren’t fabulous enough, he reveals his ultimate secret weapon for last. “You know how Instagram has all these cool filters for your photos?” He pops open Sheer Eye Zone Corrector, “Well this formula acts just like a filter for the face. It smoothens, brightens and lifts, neutralizing any blue, pink or green undertones.”

Jesenia (JGB Editor) with Edward Cruz (Shiseido)
Jesenia (JGB Editor) with Edward Cruz (Shiseido)

Using Sheer Eye Zone Corrector on Jesenia’s Goodie Bag Editor’s facial points, Edward divulges using the eye corrector as a facial concealer on Shiseido’s corporate leaders to visually demonstrate how versatile and forgiving this concentration is, removing up to 10-years of aging. Shiseido leaders were so impressed there’s actual talk about a possible re-labeling to market the eye corrector as a new facial formula.

Shiseido goody bag
Shiseido goody bag

As a token of appreciation, Edward and the Shiseido team gifted JGB Editor a goody bag with four must-have samples: Bio Performance Advanced Super Revitalizing Cream (perfect for promoting a tighter, more youthful appearance), Bio Performance Super Corrective Serum (with fast-acting hyaluronic acid, it penetrates deep into the skin’s layer to reveal a much radiant you), Refining Makeup Primer (rendering a smooth surface for your foundation), and Lacquer Rouge (in Nocturne) an intense dark red, perfect for sultry looks (think: Robert Palmer Simply Irresistible music video vixens).

Makeup By: Edward Cruz for Shiseido (Eyes, Cheeks, Lips: Sunshower, Starfish, Baby Doll)
Makeup By: Edward Cruz for Shiseido (Eyes, Cheeks, Lips: Sunshower, Starfish, Baby Doll)

[Special thanks to the Shiseido Team: Karla Gonsalves and Marina Kutov]

[For more articles, photos and videos – Follow Jesenia’s Goodie Bag]

 

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