One of the most anticipated movies to come is The Girl With The Dragon Tattoo. Trish Summerville (Costume Designer for the movie adaptation) created an exclusive line through H&M and opened a 3-day Pop-Up Shop in New York City’s Meat Packing District on 72 Gansevoort Street.
The first window on display presented the cyber café, paying homage to the computer-hacker movie character Lisbeth Salander. The second window had an awesome motorcycle prop.
I loved that the Pop-Up Shop resembled a warehouse, thus creating a perfect atmosphere for the movie theme. The clothes were a modern take on 80‘s punk and 90’s grunge. Imagine a cocktail drink with one-part Balmain, one-part Helmut Lang and one-part Burberry, that’s the formula for Trish Summerville’s collection for H&M. Racks of shredded tees and tanks, leather motorcycle jackets, pants and jeggings, wooly hooded coats, cotton hoodies. Accessories included a hoodie hat, leather-strap bracelet and a pair of tribal earrings that sold quicker than an Apple iPhone.
As the clock ticked, merchandize literally flew off the shelves. I was lucky enough to nab these eight items.
A fun photo-booth stood on the selling floor, while a live DJ spun hot tracks from music artist Robyn. (Robyn Fan Page)
Anyone curious to preview The Girl With The Dragon Tattoo movie had a welcoming opportunity to do so right in the store!
Soon after shopping, I made my way into the cyber café, filled with real books and free internet access.
Of course my first stop was towards the café bar to order a cappuccino. My beverage was free, courtesy of the Pop-Up Shop experience. My barista was a great hostess, very helpful and super down-to-earth.
Out of three Pop-Up Shop days, I visited a total of two times. It was truly exciting rummaging through a wealth of originals. Eagerly I inquired within, hoping Trish Summerville would consider opening a permanent store to bring us Fashionistas a chance to shop year-round, but alas this was just a teaser, a one-time exclusive experience.
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