L’Oreal Paris FERIA – Live In Color – Fashion Meets Beauty Extravaganza

Hair, , , , , ,

Date: June 23. Venue: Milk Studios Penthouse

Helen Castillo
Helen Castillo

L’Oreal Paris wants you to Live in Color! To celebrate their ALLURE magazine Reader’s Choice Award winning FERIA hair color, Project Runway darling, fashion designer Helen Castillo (wearing FERIA Power Violet) presented a fashion capsule collection inspired entirely by FERIA, in a delightful multifaceted palette of citrus, floral, and classic hues, with a 70s styled backless jumpsuit, star-embroidered shift dress, and a draped avant-garde sack dress. Separates included lace and sparkle detailing.

Designs by Helen Castillo
Designs by Helen Castillo

Musical performances by singer/rapper Elliphant (wearing FERIA Extreme Platinum) and electronic R&B artist, ASTR frontwoman, Zoe Silverman (wearing FERIA Power Copper).

Ellipant
Ellipant

Guests made a beeline to the L’Oreal Hair Station for a one-on-one consultation with L’Oreal hair stylists, then off to the selfie booth, hashtagging via Twitter #LiveInColor #LiveInFERIA.

ASTR
ASTR

Jesenia’s Goodie Bag Editor took home a L’Oreal gift bag of FERIA Extreme Platinum.

Gift bag
Gift bag
Jesenia (JGB Editor)
Jesenia (JGB Editor)
FERIA Power Violet
FERIA Power Violet
FERIA
FERIA

[Special Thanks to Style Coalition]

Jesenia (JGB Editor) with Helen Castillo
Jesenia (JGB Editor) with Helen Castillo
Helen Castillo with Jesenia (JGB Editor)
Helen Castillo with Jesenia (JGB Editor)

[For more articles, photos and videos – Follow Jesenia’s Goodie Bag]

Posted by

Armed with a love of photography and writing, Jesenias Goodie Bag details events from New York Fashion Week, celebrity guests, beauty launches and travel advice.